Terms of Service

1. Acceptance of Terms

These Terms of Service (“Terms”) are a contract between you and Ricardo A. Vasconez, an individual doing business as Men Built Through Fitness(“MBF,” “we,” “us,” or “our”). By accessing or using any part of the MBF platform, including the website, mobile-optimized web app, member portal, training content, nutrition tools, AI coaching features, and associated Discord integrations (collectively, the “Service”), you agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference.

If you do not agree to these Terms, do not access or use the Service. Your continued use of the Service after any revision to these Terms constitutes acceptance of the revised Terms.

2. Description of the Service

MBF operates a fitness and execution-tracking platform designed for men 18 years of age and older. The Service provides structured training programs, nutrition logging tools, progress tracking, community features via Discord integration, and AI-assisted coaching. The Service is delivered primarily through the web at system.mbflockin.com and through associated domains.

The Service is an informational and motivational platform. It is not a medical device, not a licensed healthcare provider, not a licensed nutritionist, and not a substitute for professional medical, nutritional, or psychological advice. See Section 13 (Health, Fitness and Results Disclaimer) for the full disclaimer.

3. Eligibility

To create an account or use the Service, you must be at least eighteen (18) years of age and legally capable of forming a binding contract under the laws of your jurisdiction. You must not be barred from using the Service under any applicable law. You must not be a competitor of MBF using the Service for benchmarking, scraping, or reverse engineering purposes.

By creating an account, you represent and warrant that you meet these eligibility requirements. If we learn that you do not, we may suspend or terminate your account without notice.

4. Account Registration and Security

To access most features of the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep that information up to date. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account, whether or not you authorized them.

You agree to notify us immediately at support@mbflockin.com if you become aware of any unauthorized use of your account, any security breach, or any loss of your credentials. MBF is not liable for any loss or damage arising from your failure to secure your account.

You may not share your account with others, transfer your account, or use another member's account without permission. Each account is tied to a single individual.

5. Plans, Protocols and Membership Access

The Service is offered through the following access tiers:

• Lock-In Protocol (Free). A 7-day introductory program that includes daily training and nutrition prompts, progress tracking, proof submissions, and a behavioral diagnostic delivered at the end of the protocol. Free users may access the Lock-In Protocol features described in the Service and have limited access to the broader Service.
• Momentum (Paid). A recurring monthly subscription that includes full access to the Workout, Coach, and Nutrition surfaces, ongoing training programs, session tracking, AI coach features, and progression systems. Billed through Stripe.
• Transformation (Application-Based). A higher-tier membership offered by invitation or application after sustained Momentum participation. Eligibility criteria and pricing are communicated separately at the time of application.

MBF reserves the right to modify, rename, discontinue, or restructure any plan or protocol at any time, subject to the notice and refund provisions in Sections 7 and 8.

6. Billing, Auto-Renewal, and Cancellation

Paid subscriptions are billed in advance on a recurring basis through our payment processor, Stripe, Inc. (“Stripe”). By providing a valid payment method, you authorize MBF (through Stripe) to charge the applicable fees to that payment method on each renewal date.

Auto-renewal (California Automatic Renewal Law disclosure): Paid subscriptions automatically renew at the end of each billing cycle until cancelled. By subscribing, you acknowledge that your subscription will renew automatically, that you will be charged the then-current price on each renewal date, that the renewal will continue at the same frequency as your initial subscription (monthly unless otherwise specified), and that you may cancel at any time before the next renewal date through the cancellation process described below.

Cancellation. You may cancel your paid subscription at any time by visiting the account settings in the Service or by emailing support@mbflockin.com with a cancellation request from the email address associated with your account. Cancellation stops future renewals only. Your access to paid features continues through the end of the billing cycle in which you cancelled, unless you are entitled to a refund under Section 7.

No pro-rata refunds. MBF does not provide pro-rated refunds for partial billing cycles. If you cancel mid-cycle, you retain access for the remainder of the paid period and your subscription ends at the scheduled renewal date without a refund for the unused portion.

7. Refund Policy

MBF offers a seven (7) calendar day refund window on your initial Momentum subscription charge. If you wish to request a refund, you must email support@mbflockin.com within 7 calendar days of the initial charge and request a refund. We will process approved refunds to the original payment method within a reasonable time, typically within 14 business days.

No refunds after 7 calendar days. After the initial 7-day refund window has passed, all charges are final and non-refundable. This includes renewal charges, subsequent monthly charges, and any charges on a re-subscribed account after a prior cancellation.

No refunds for conduct-based termination. If your account is terminated for cause under Section 17 (including but not limited to violations of Section 9, falsification of proof submissions, or abusive behavior), you are not entitled to any refund.

8. Price Changes

MBF may change the price of any paid subscription tier at any time. If we change the price of an active paid subscription, we will provide you with notice of the change at least thirty (30) days before the change takes effect, delivered to the email address associated with your account or through the Service. If you do not agree to the new price, you may cancel your subscription before the new price takes effect, and the cancellation will take effect at the end of the then-current billing cycle at the old price.

Continued use of the paid subscription after the price change effective date constitutes acceptance of the new price.

9. User Conduct and Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree not to:

• Upload, submit, or transmit any content that is unlawful, harassing, defamatory, obscene, fraudulent, or infringing on any third party's rights;
• Falsify proof submissions, nutrition entries, or other execution data in a manner designed to manipulate streaks, leaderboards, rewards, or MBF's internal metrics;
• Share your account credentials with any other person or permit any other person to use your account;
• Maintain or operate multiple accounts for the purpose of evading cancellation, refund limits, progression caps, or terminations;
• Reverse engineer, decompile, disassemble, or attempt to extract the source code of the Service or any underlying software, except to the extent permitted by applicable law;
• Scrape, crawl, harvest, or use automated tools to access the Service or extract data in bulk;
• Interfere with the operation of the Service, the servers hosting it, or the networks connected to it;
• Use the Service to transmit malicious code, viruses, worms, or other harmful software;
• Harass, threaten, or abuse other members of the community, including in the Discord integration or any associated channels; or
• Use the Service in any manner that could disable, overburden, damage, or impair the Service or interfere with any other party's use of the Service.

Violations of this Section may result in immediate account suspension or termination at MBF's sole discretion, without refund.

10. User Content and License Grant

“User Content” means any content you submit, upload, or transmit to the Service, including proof images, nutrition descriptions, training logs, profile information, comments in community features, and messages to the AI coach.

You retain ownership of all User Content you submit. By submitting User Content, you grant MBF a limited, non-exclusive, worldwide, royalty-free license to host, store, reproduce, modify (for formatting and display purposes), and display the User Content solely for the purposes of operating the Service, providing the Service features to you (including progression tracking, coach signals, and nutrition analysis), maintaining internal metrics, training and improving MBF's programming and coaching systems, and complying with legal obligations.

This license does not grant MBF the right to use your User Content publicly, in marketing, in promotional materials, in testimonials, on social media, or in any public-facing context without your separate, affirmative, and specific consent. If MBF wishes to use any of your User Content for public or marketing purposes, MBF will request your consent separately through a clear and specific mechanism outside of these Terms. Accepting these Terms does not, and cannot, be construed as consent to public or marketing use of your User Content.

You represent and warrant that you own or have the necessary rights to submit any User Content you upload, and that the User Content does not violate these Terms, any third party's rights, or any applicable law.

MBF reserves the right to remove, delete, or refuse to display any User Content at any time, for any reason, without notice.

11. Intellectual Property

All content made available through the Service — including but not limited to the training programs, workout sessions, nutrition tools, coaching scripts and prompts, software code, user interface designs, text, graphics, images, logos, trademarks, and the overall “look and feel” of the Service — is the property of MBF or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.

You are granted a limited, personal, non-exclusive, non-transferable, revocable license to access and use the Service for your personal, non-commercial use, subject to these Terms. No other rights are granted. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the content of the Service, except as expressly permitted by these Terms or with MBF's prior written consent.

“Men Built Through Fitness,” “MBF,” “Lock-In Protocol,” “Momentum,” and associated logos and slogans are trademarks of MBF. You may not use these marks without prior written permission.

12. Third-Party Services and Integrations

The Service integrates with several third-party services, including but not limited to Supabase (authentication and database hosting), Stripe (payment processing), Cloudflare R2 (image storage), Discord (community and bot integration), Google (optional sign-in via OAuth), Resend (transactional email delivery), Anthropic (AI coaching infrastructure via Claude models), and Edamam (food database search). These third-party services are operated independently by their respective providers and are subject to their own terms of service and privacy policies.

MBF is not responsible for the availability, accuracy, content, or privacy practices of any third-party service. Your use of any third-party service is at your own risk and governed by that service's terms, not these Terms. If a third-party service becomes unavailable, the affected features of the Service may be temporarily or permanently impaired.

13. Health, Fitness and Results Disclaimer

Before starting any fitness program, including the Lock-In Protocol, Momentum training, or any other program offered through the Service, consult a licensed healthcare provider. Physical exercise carries inherent risks, including but not limited to muscle strain, joint injury, cardiovascular events, and other physical harm. By using the Service, you assume all risk of injury, illness, or adverse health outcome arising from your participation in any activity described, recommended, or suggested by the Service.

The Service is an informational and motivational platform. Nothing on the Service constitutes medical advice, nutritional advice, psychological advice, diagnosis, treatment, or professional healthcare. The AI coach, training programs, nutrition tools, and all content on the Service are for general informational purposes only and should not be relied upon as a substitute for professional judgment.

If you experience pain, discomfort, injury, illness, or any other adverse symptom while using the Service, stop immediately and seek professional medical attention. If you have a pre-existing medical condition, are pregnant, are recovering from injury or surgery, are taking medication, or have any reason to be cautious about physical exercise, do not begin any program described in the Service without first obtaining clearance from a licensed healthcare provider.

Results vary.Any transformation, progress, strength gain, weight loss, or other outcome depicted or described in the Service is not a guarantee, warranty, or prediction of what you will experience. Individual results depend on genetics, nutrition, consistency, prior training history, and many other factors outside of MBF's control. MBF makes no representation that you will achieve any specific result.

MBF does not sell supplements, does not recommend specific supplements or dosages, does not prescribe calorie targets below 1500 calories per day, and does not provide medical advice. Any mention of nutritional concepts is educational only.

14. Disclaimers of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

MBF DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; THAT DEFECTS WILL BE CORRECTED; THAT THE SERVICE OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; OR THAT ANY INFORMATION OBTAINED THROUGH THE SERVICE IS ACCURATE, COMPLETE, OR CURRENT.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, MBF'S WARRANTY OBLIGATIONS ARE LIMITED TO THE MINIMUM EXTENT PERMITTED BY LAW.

15. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MBF AND ITS AFFILIATES, AGENTS, LICENSORS, AND SUPPLIERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, LOSS OF USE, OR PERSONAL INJURY, ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF MBF HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL MBF'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, OR OTHERWISE, EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID TO MBF IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (US $100.00).

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, MBF'S LIABILITY IS LIMITED TO THE MINIMUM EXTENT PERMITTED BY LAW.

16. Indemnification

You agree to defend, indemnify, and hold harmless MBF, its affiliates, agents, licensors, and suppliers from and against any and all claims, liabilities, damages, losses, costs, expenses, and fees (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Service; (b) your User Content; (c) your violation of these Terms; (d) your violation of any law or regulation; or (e) your violation of any third party's rights.

MBF reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with MBF in asserting any available defenses.

17. Termination

Termination by you. You may terminate your account at any time by cancelling your paid subscription (if applicable) through the account settings or by emailing support@mbflockin.com with a termination request. Upon termination by you, your access to the Service will end at the close of the then-current billing cycle (for paid subscribers) or immediately (for free users), subject to Section 7.

Termination by MBF for cause. MBF may suspend or terminate your access to the Service immediately, with or without notice, if you violate these Terms, engage in fraudulent activity, fail to pay any fees when due, abuse the Service, harass other members, or engage in conduct that MBF reasonably determines to be harmful to the Service, other users, or MBF. Termination for cause does not entitle you to any refund.

Effect of termination. Upon termination, your right to use the Service ends immediately. MBF may, but is not required to, delete your account data after termination in accordance with our Privacy Policy and applicable data retention obligations. Sections 10, 11, 14, 15, 16, 20, and 21 of these Terms survive termination.

18. DMCA Copyright Policy

MBF respects the intellectual property rights of others and expects users of the Service to do the same. In accordance with the Digital Millennium Copyright Act of 1998 (“DMCA”), MBF will respond to valid notices of alleged copyright infringement that comply with the DMCA.

To submit a DMCA notice, send a written notification to our designated agent at legal@mbflockin.com that includes:

1. A physical or electronic signature of the person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed;
2. Identification of the copyrighted work claimed to have been infringed;
3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity, including information reasonably sufficient to permit MBF to locate the material;
4. Contact information for the complaining party, including address, telephone number, and email address;
5. A statement that the complaining party has a good faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Counter-notification. If you believe that material you submitted was removed or disabled by mistake or misidentification, you may submit a counter-notification that complies with Section 512(g)(3) of the DMCA to the same email address.

Repeat infringers. MBF reserves the right to terminate the accounts of users who are determined to be repeat infringers.

19. Modifications to These Terms

MBF may modify these Terms from time to time. When we make material changes, we will notify you by email (to the address associated with your account) or through a prominent notice in the Service at least thirty (30) days before the changes take effect. Non-material changes may be made without notice.

The “Last updated” date at the top of these Terms indicates when they were most recently revised. Your continued use of the Service after the effective date of any modification constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Service before the effective date.

20. Governing Law and Venue

These Terms and any dispute arising out of or relating to these Terms or the Service shall be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict-of-laws principles.

You agree that any legal action or proceeding arising out of or relating to these Terms or the Service shall be brought exclusively in the state or federal courts located in Los Angeles County, California, and you consent to the personal jurisdiction of such courts and waive any objection based on inconvenient forum.

Nothing in this Section prevents either party from seeking injunctive or equitable relief in any court of competent jurisdiction where appropriate.

21. Miscellaneous

Entire Agreement. These Terms, together with the Privacy Policy and any additional terms specific to particular features of the Service, constitute the entire agreement between you and MBF regarding the Service and supersede all prior agreements, understandings, and representations.

Severability. If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permitted by law, and the remaining provisions shall remain in full force and effect.

No Waiver.MBF's failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision. No waiver shall be effective unless in writing and signed by an authorized representative of MBF.

Assignment.You may not assign or transfer these Terms or any rights or obligations under them without MBF's prior written consent. MBF may assign or transfer these Terms without restriction.

Force Majeure. MBF shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including but not limited to acts of God, war, terrorism, riot, embargo, civil or military authority, fire, flood, accident, strike, network or infrastructure failure, or shortages of transportation, facilities, fuel, energy, labor, or materials.

Notices. All legal notices to MBF shall be sent to legal@mbflockin.com. Notices to you may be sent to the email address associated with your account or through the Service. You are responsible for keeping your contact information current.

Headings. Section headings are for convenience only and do not affect the interpretation of these Terms.

Contact. Questions about these Terms should be directed to legal@mbflockin.com.